New Showhome

Our new Monte Carlo showhome is now open.  This is the first home open to the public that demonstrates the new specifications and we were all a bit nervous at how clients would receive it.  While the automobile industry has been successful for quite a few years with equipping vehicles properly at the base price level, and not having large amounts of options, housing is a lot more conservative.  Most firms, and certainly most housing consultants, recommend building as cheaply as possible to get the lowest possible price.  Then customers have to go through the agony of upgrading every little thing in order to get the product to an acceptable level.

Perry Built is doing the exact opposite.  We studied what our consumers want to have in the homes based on their actual buying patterns and we put those features in the homes right out of the box.  This means our homes seem just  a little more expensive.  We were nervous about how this would be received.

I think, after just a couple weeks showing the product around, that our theory is proving correct.  Clients are really excited when they learn that the triple glaze windows, Hardi Plank siding, etc., are all standard.  Just like when you go an purchase a Lexus,  the AC and the nice stereo and the ABS are all standard.  I think this is a much more sensible way to market a product and it feels right that we as the experts are defining the logical things that should be in a home, not just building the cheapest box we possibly can and letting the consumer struggle to trim it out correctly.